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About Us

About Us

At Royal Copy House, we know that perfecting your message is what builds powerful brands.

YES! LEVEL UP MY BRAND NOW! โž

Trusted by 50+ Leading Brands

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What Drives Us

The psychology behind our conversion-driven approach.

Our Mission
Royal Copy House started with one frustration: great businesses overlooked because their message missed the mark. We believe effective messaging isn't about clever words but strategy that taps into psychology and moves customers to act.
Problem Recognized
When great products go unnoticed, it's rarely about quality, it's communication. Success depends on breaking through the noise.
Our Purpose
We transform your business story into narratives that resonate with ideal customers. By understanding their desires and fears, we craft personalized messages designed for conversion, from websites to emails and social posts. Our copy systems turn browsers into buyers, making your offer the obvious choice.
Path Forward
We translate your value into customer language, creating natural paths to conversion. Clear messaging simplifies complex decisions.
What We Believe
We build copy systems that convert by grabbing attention, building trust, and positioning your offer as the obvious choice. No filler, just words that drive action and make you impossible to ignore.
Our Commitment
Strategy beats wordplay. We deliver copy systems engineered for results, not just engagement.

Our Core Values

The foundation of powerful, persuasive messaging.

Deep Human
Understanding
We master human behavior. Every word is powered by psychological insights and proven conversion tactics.
Conversion
Focused
We donโ€™t write for aesthetics, we write for results. Conversions are the only success metric that matters.
Strategic
Precision
Words without strategy are fluff. We craft messaging that turns browsers into buyers, fueled by research and built for impact.
Forward
Thinking
Trends are fleeting. We focus on results, blending innovation with time-tested principles. Strategy first, always.
Uncompromising
Quality
"Good enough" doesnโ€™t exist here. With unlimited revisions and a 100% satisfaction guarantee, we deliver nothing less than top-tier quality.
Partnership
Mindset
Weโ€™re not a vendor, weโ€™re your team. Your wins are ours. Your growth drives everything we do.

Meet The Founder

The man who runs the show.

Track Record
Generated $5M+ in revenue across 50+ high-converting campaigns in just 3 years.
Certifications
๐Ÿ† RMBC Method by Stefan Georgi
๐Ÿ† Jon Benson's Copy Mastery Collection
๐Ÿ† Copy Dojo &ย Copy Base Camp by Matthew Volkwyn
๐Ÿ† Daniel Throssell's Copywriting Suite
๐Ÿ† Nothing Held Back + by Alen Sultanic
๐Ÿ† AWC Copywriting Essentials by Bernadette Schwerdt
๐Ÿ† Ecommerce Email Mastery by Max Sturtevant
๐Ÿ† Genesis by Stefan Georgi, Luke Mills, and Mario Castelli
๐Ÿ† Email List Management Certification Program by Troy Ericson
๐Ÿ† 10X Emails, Sales Pages & Landing Pages by Joanna Wiebe
Liam McInnes
CEO & Chief Copywriter
Hi, I'm Liam ๐Ÿ‘‹ full stack direct response copywriter for 7-8 figure brands.
My copy has been featured in Vogue, GQ, Men's Health, Cosmopolitan, The Sunday Times, and other major publications, proving the power of my approach across diverse industries.
Here's what makes my process different: As a member of Copy Dojo, run by million-dollar copywriter Matthew Volkwyn, every piece I write gets reviewed by 99 other expert copywriters. You're not just getting my eyes on your copy, you're getting a hivemind of elite-level critique baked into every word.

I've been personally mentored by Jon Benson (VSL creator) and Stefan Georgi, two of the best copywriters in the game whose methods have generated billions in sales. Their proven psychological frameworks and conversion principles are at the core of my approach.
I combine AI-driven analysis with psychological triggers to reverse-engineer winning formulas that don't just sell, they create obsessed customers who can't imagine choosing anyone else. My Bachelors in Health Science gives me a unique edge in understanding human behavior and what truly drives decision-making.
I work with a limited number of brands at any given time. If you're reading this, there's likely a spot open. For now. Book a call and let's chat about your project!

Become The Obvious Choice.
Join The Top 1%.

Say what your ideal clients want to hear, and they'll choose you every time.
YES! ATTRACT THEย PERFECT CLIENTS NOW! โž

Ready To Get Started?

Find a time that suits you below ๐Ÿ‘‡